• 41 Instructional Videos

  • 13 Exercises/Activities/Quizzes

  • 2 Books

  • 7 Articles

  • 2 Podcasts


  • 1

    Module 1 - Why Mental & Emotional Development for You?

    • Video Lesson 1 - Welcome!

    • Video Lesson 2 - Why Mental & Emotional Development?

    • Video Lesson 3 - What's Ahead for You?

    • Video Lesson 4 - Your Homework

    • You Are a Contender! Book - Reading

    • Understanding Enjoyment vs. Achievement - Read Article

    • You are a Contender! - Exercise

  • 2

    Module 2 - Your Purpose & Values - Structure for Your Sport Performance & Life

    • Video Lesson 1 - Your Purpose

    • Video Lesson 2 - Your Values

    • Video Lesson 3 - Your Homework

    • Your Purpose - Exercise

    • Athlete Values - Why Values are Important for You

    • Potential Values for You - Review these Values to Help Your Choices

    • My Values - Exercise

  • 3

    Module 3 - Self-Awareness - A Key in Performance

    • Video Lesson 1 - What is Self-Awareness?

    • Video Lesson 2 - Keys to Your Self-Awareness

    • Video Lesson 3 - Your Self-Awareness Homework

    • Self-Awareness - Training & Competition Exercise

    • Self-Awareness Exercise - Learn About Yourself in Sport

  • 4

    Module 4 - Self-Confidence - Be Proactive!

    • Video Lesson 1 - What is Self-Confidence?

    • Video Lesson 2 - Threats to Your Self-Confidence

    • Video Lesson 3 - Be Proactive with Your Self-Confidence!

    • Video Lesson 4 - Building Your Self-Confidence

    • Video Lesson 5 - Your Homework - Further Learn to Build Your Self-Confidence

    • Your Great History - A Sport Confidence Exercise

    • Build Your Sport Confidence - Read Article

    • Read short ebook on Building Confidence - John Haime and Steve Bann

    • Ebook - Golf Confidence Training - Applying to Confidence in Your Sport

  • 5

    Module 5 - The Impact of Emotions on Your Sport Performance

  • 6

    Module 6 - Building Your Sport Plan

    • Video Lesson 1 - Why You Must Have a Sport Plan!

    • Video Lesson 2 - Your Vision & Building Your Plan

    • Video Lesson 3 - Your Homework - Build Your Plan

    • Building Your Sport Plan - My Vision Exercise

    • Building Your Sport Plan - My Athlete Plan Exercise

  • 7

    Module 7 - Building Resilience & Grit

    • Video Lesson 1 - Why Resilience & Grit?

    • Video Lesson 2 - Build Your Resilience & Grit

    • Video Lesson 3 - Your Homework - Build Resilience & Grit

    • Resilience & Grit Quiz - Exercise - Check Your Resilience and Grit

    • Podcast - Learn How An Elite, Challenged Athlete Shows Resilience and Grit - Be inspired!

  • 8

    Module 8 - Building Your Emotional Caddie - The Most Important Voice in Sport

    • Video Lesson 1 - The Most Important Voice in Sport

    • Video Lesson 2 - Building Your Emotional Caddie

    • Video Lesson 3 - Your Emotional Caddie Homework

    • You Are a Contender! Re-read Chapters 7,8 & 9 to Learn More About Building Your Emotional Caddie

    • Building Your Emotional Caddie - Awareness Exercise - Monitor Your Voice

  • 9

    Module 9 - Post Sport Performance Reflection

    • Video Lesson 1 - Post Sport Performance Reflection

    • Video Lesson 2 - Your Reflection Tool

    • Video Lesson 3 - Your Reflection Homework

    • Your New Tool to Make You a More Complete Athlete

    • Mental Toughness Post Reflection - Exercise for Competition

  • 10

    Module 10 - Focus - Keeping Your Mind on the Sport Task

    • Video Lesson 1 - Keeping Your Mind on the Sport Task - Introduction

    • Video Lesson 2 - Building Your Focus in Sport

    • Video Lesson 3 - Your Focus Homework

    • Building Your Focus Muscles - Exercise

    • Podcast - How a World-Class Athlete Practically Develops Mindfulness

    • 7 Ways to Improve Your Focus in Sport - Read Article

  • 11

    Module 11 - Imagery - A Key Tool in Performance

    • Video Lesson 1 - Introduction to Imagery

    • Video Lesson 2 - Using Imagery in Your Sport Performance

    • Video Lesson 3 - Your Imagery Homework

    • Recent Performance - Exercise​

    • An Upcoming Performance - Exercise

  • 12

    Module 12 - Perfection vs. Excellence - Building a Platform of Excellence

    • Video Lesson 1 - Perfection vs. Excellence

    • Video Lesson 2 - Pressure is Positive!

    • Video Lesson 3 - Your Homework

    • Video Lesson 4 - Wrap-up - Reviewing the 12 Modules and Lessons

    • Perfection vs. Excellence - Read Article

    • 7 Ways to Embrace Pressure - Read Article

    • Video - Why a Growth Mindset is Important for Athletes

    • MakingaCommitmenttoBecomingWorldClass-210520-145804

What are Users Saying About Be World-Class?

James and Jody

Mom and Dad of Ryan - Soccer Player

"Impressed! This is exactly what we were looking for for our son. Can already see the difference. He has his plan and is bringing the lessons to his practice and games."


Mom of Jenn - Swimmer

"Awesome program. Simple, easy to follow and love the fact we have access to John and can ask questions ... and have them answered!"


Private School Coach

"The kids are really enjoying the program. We have just completed Module 5 and such a big thing for kids to recognize how important it is to understand emotions in sports."



"I am enjoying the program very much and it has already changed my approach to my golf practice and play. I am a surgeon by profession, but my passion is golf!"

Alex - Elite Hockey

Major Junior A Athletes

Loved this course. Helped me have more confidence on the ice and didn't take too much time. Just stay with it and you'll benefit from it.


NBA Prospect

This course was a great intro for me. Now working on some of the ideas. I know the mental game is so important for me making it. Thank-you.


PGA Tour Coach

Very beneficial for my players and any golfer. Getting to the top of the game is a mental exercise and you must work on the skills. Extremely worthwhile investment. Thank-you John for the course and work with the players.


John Haime

John is President of John Haime Performance and a world-class human performance coach. A former professional athlete and current bestselling author of “You are a Contender! Build Emotional Muscle to Perform Better and Achieve More … in business, sports and life” and "Ride Big" (released in 2021), John understands how athletes think and feel … he’s been there – under the most intense pressures of amateur and professional sports. As a world-class coach in the area of performance and one of the world’s leading voices in Emotional Intelligence, as it relates to performance in sport, John coaches athletes in all sports, executives and entertainers in a variety of performance areas. He is trusted by some of the world’s leading athletes – professional and elite amateur. His clients include athletes from some of the major professional sports leagues - NHL, NBA, NFL, MLS, PGA Tour, ATP Tennis, FEI Equestrian. He regularly works with athletes in the World Top 50. He looks forward to coaching you and sharing his experience. To learn more about John's experience see https://johnhaime.com/john-haime-confidence/.

You can expect the following outcomes from your Be World-Class experience:

  • A more self-aware athlete

  • A more confident athlete

  • A more consistent athlete

  • A more mentally resilient athlete

  • A more organized athlete

  • A more focused athlete

  • An athlete who pursues excellence

  • An athlete who has more fun

Take Action Now!

Are you interested in becoming a more self-aware, self-confident, mentally resilient, organized, focused athlete - and have more fun too? These are all the skills world-class athletes have and you can have them too!

You know that mental & emotional "muscles" are needed to be a consistent high performing athlete. Every great athlete will agree that the "mental" part of the sport is the difference between good and great. You have an opportunity to develop these skills. "Be World-Class" is the first step and the introduction you are looking for to improve. This simple, convenient, substantial, world-class solution will help you develop your skills and maximize your talent and abilities - in your sport and beyond. Whether you are a world-class, elite athlete or recreational athlete looking to have fun - Be World-Class is for you!

WHAT Is Be World-Class?

A leading-edge performance enhancement program to help you develop your mental and emotional "muscles". At the request of athletes, clients, parents, agents, and coaches, we created Be World-Class for you to provide a convenient, online solution. The program can be completed in your own time - anywhere you may be. It is completely mobile friendly. Be World-Class is ...

  • 12 modules in 12 weeks series - distributed one each week
  • 4-8 minute recorded presentation videos delivered by world-class Performance Coach to the pros John Haime
  • activities & exercises - designed to reinforce the ideas and behaviors. Focused on key fundamentals of mental & emotional performance.  
  • the very best from performance psychology, sports psychology, emotional intelligence, executive coaching, business planning and neuroscience.
  • goes beyond sport - adding value to all areas of your life 

This program is not about tips and tricks and short-term solutions. It is the introduction of a sustainable, long-term performance platform for you - the modern athlete.

Please Contact Us with any questions! We would be pleased to speak with you about club, school, academy or team pricing.

An alternative Monthly Payment Option is available for your convenience. Please see the top and bottom of the page for our 3 month option.

Start now on Module 1 and become the athlete you can be!


5 star rating

Great Course

Jesse Montpetit

As a young athlete my physical abilities come easy to me, I put in the training time and I perform as an elite athlete. What always sets me back is the ment...

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As a young athlete my physical abilities come easy to me, I put in the training time and I perform as an elite athlete. What always sets me back is the mental game. Jealous teammates, missing out on opportunities because I am not as loud as others. At the age of 15 during elite tryouts I was told by a coach that I had the most skill and ability n the gym but If he compared me to others I did not have the killer instinct so he choose based on the dog that made back first to the bowl. At first I was angry but then recognized that I did not want to play for a team with this type of attitude. Now 1 year and a half later and having taken a portion of your course it is allowing me to strengthen my mind for when this situation occurs again. I will have the tools that will allow me to persist and not give up.

Read Less
5 star rating

Fantastic Mental Game Training

John Dunigan

Athlete in any sport this course will help you perform better when it counts.

Athlete in any sport this course will help you perform better when it counts.

Read Less

Frequently Asked Questions - FAQ

A few questions asked by Be World-Class users that you might be thinking about ...

  • As an athlete, why should I do this program - does it mean there is something wrong with me if I work on mental/emotional skills?

    All athletes work on the technical, physical and strategic skills in their sport. But, at some point, they realize they are missing a component that will help them maximize their abilities. The Be World-Class program is natural development for you in sport. There is absolutely nothing wrong with you if you are working on mental/emotional skills. It gives you the edge to maximize your abilities and get to the top. We all know that sport success is determined by the mindset, so spend some time developing the skills. Developing the mind to its fullest capabilities is the next frontier in sport - start now and be ahead of the curve!

  • How long does the program take?

    An hour each week for 12 weeks. There is a book to read in the first week, but we suggest users take their time and read it over a number of weeks. Podcasts may take a little longer to listen to. We know athletes have other things to do. The idea is to take the exercises, activities and ideas into your everyday routine right away and work on them so they become habit.

  • What if I want to do the program faster?

    We do suggest you take the full 12 weeks to complete Be World-Class so you can dedicate time to each fundamental - and you aren't rushing through the program. We want to make sure you are doing the exercises and have a chance to practice them.

  • When should I do it - what time of year?

    The program can be done during the season or in the off-season - it depends on your schedule. It can be done when you are traveling during the season, done in the evening or a scheduled time during the week. Developing your mind is not seasonal - it always needs work!

  • What happens if I don't improve after the program?

    Development takes time - especially development that is meaningful. You will be learning about - and working on - key fundamentals that are critical to your development as an athlete over 12 weeks and putting them into your everyday routine. If you follow the plan, you will see improvement and changes in your behavior. You will also be included in our private Facebook page that will keep your learning going, connect you with other athletes - helping you continue your development.

Pricing options